Social Span Media CEO leads discussion on Social Media Marketing at Barcamp Texas

Nikhil Nilakantan, President & CEO of Social Span Media spoke about Social Media Marketing at Barcamp Texas on January 25th. The presentation which was set up as an interactive discussion involved active participation from the audience of around 70 people.

The presentation began with Nikhil covering the latest statistics on social networking traffic and marketing spend. The interactive discussion went on to cover the broader question of what social media marketing meant to each member of the audience and how people responded to subtly commercial versus overtly commercial marketing approaches. More information on the presentation can be found here and here.