Coverage on "aerie Kissing Booth" Facebook application

“Retailers like Target, Walmart, Victoria’s Secret and American Eagle’s “aerie” brand have found a way to direct-market to “Millennials” through Facebook Sponsored Groups. Like opt-in email campaigns, these retailers are using its Sponsored Group member lists to send notifications on contests, sales and even new Facebook applications...

...Kissing Booth is a SuperPoke clone where you can send virtual kisses to friends and you move up in ranks the more kisses you send and receive. For example, you begin as a “cutie” and work your way up to “flirt.” The genius of this is that when you “kiss” someone, they must add the app to kiss you back, spreading the awareness of the brand’s Sponsored Page, which in
turn builds the Facebook “mailing list.”

Source: Sponsored Facebook Groups – The New Opt In Email Campaign? GetElastic.com

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