SSM has the ability to develop and launch world class applications with built in social features that incent a user to invite their friends to join in the experience thereby promoting viral spread and increasing word of mouth. Our software engineers work closely with our creative design team to create rich, interactive and immersive social applications. We currently specialize in the following:
Facebook Application Development
Facebook applications enable companies to deeply engage with their consumers. Unlike many other interactive marketing campaigns, Facebook applications attract repeat visits from users which in turn allows a company to establish a personal relationship with the consumer and expose them to an immersive brand experience over an extended period of time. Being part of the Facebook social network allows for signficantly faster viral growth than a conventional marketing website.
Widget Development
Widgets can be embedded into webpages as well as in user profile pages on social networks such as MySpace. Widgets offer the opportunity for a company to extend their brand presence by being conspicuously displayed on a web page and act as a gateway that drives traffic to the product or brands' principal website. The portable nature of Widgets (i.e. allowing users to embed them on a personal page) increases viral spread.
Interactive Flash Microsite Development
Interactive Flash Microsites are destination websites created around a particular marketing campaign or contest. These sites are a great way to drive awareness of a new product or brand. Visitors to the site may be initially attracted to it due to the 'coolness' factor (e.g. to see a funny video or participate in a contest) but are exposed to the brand during the visit.
