Latest News from Social Span Media

Nikhil Nilakantan, President & CEO of Social Span Media LLC was featured in the March 2008 issue of Diya Magazine as part of a cover feature on young professionals of South Asian origin in Dallas-Ft. Worth. The interview can be found here.

“Retailers like Target, Walmart, Victoria’s Secret and American Eagle’s “aerie” brand have found a way to direct-market to “Millennials” through Facebook Sponsored Groups. Like opt-in email campaigns, these retailers are using its Sponsored Group member lists to send notifications on contests, sales and even new Facebook applications...

“...games such as Panty Raid and Pack Rat let friends play practical jokes on one another and test their skills at meaningless tasks.
"It's not productive," said Josh Williams of Pack Rat, "but it's real fun.“

Source: Facebook keeps adding cool tools – The Dallas Morning News

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Nikhil Nilakantan, President & CEO of Social Span Media spoke about Social Media Marketing at Barcamp Texas on January 25th. The presentation which was set up as an interactive discussion involved active participation from the audience of around 70 people.